Who it is for
Who are you buying for?
The same book reads differently depending on who gives it. A grandparent far away is making a different point from a parent at bedtime - so each of these says what to choose and what to write inside.
For a son
a hero story he will want read one more time, every night
See what to chooseFor a daughter
an adventure where she is the recognizable star on every page
See what to chooseFor a grandson
a keepsake from grandparents he will treasure - even from far away
See what to chooseFor a granddaughter
an heirloom book with her face on the cover, from someone who adores her
See what to chooseFor a niece
the gift that makes you the favorite aunt or uncle
See what to chooseFor a nephew
a one-of-a-kind adventure starring him, not another toy
See what to chooseFor a friend's child
the party present that is not more plastic, and the one the parents keep
See what to chooseOr start from the occasion instead.