Buying for a mother

A personalised book for mum: the one question the gift guides never ask

Whether the book should be about her or about the child she reads to, why that decides everything else, and the part of the choice that only shows up on the fourth reading.

There are two quite different presents being sold under this phrase, and the difference is not obvious until the book arrives. One is a book about her - her name, her qualities, the reasons she is loved. The other is a story her child stars in, with her in it alongside them. Both are lovely on the day. Only one of them gets picked up again, and which one that is depends on something almost nobody mentions: she is the person who will be reading it aloud.

The gift is read by the person receiving it

This is the whole thing, and it is why a children’s book given to a mother is a strange object. She unwraps it, and then at some point that week she is sitting on the edge of a bed reading it to a child. If the child does not want it, it is read once, warmly, and then it is on a shelf.

So the test is not whether she likes it when she opens it. The test is whether the child asks for it again, because the fourth reading is the gift - and the fourth reading is the one a book about her will never get.

A book about her, and a book she is in, are different presents

A book about her - reasons she is wonderful, a list with a spine - is a card that took more effort. That is not a criticism; sometimes a card that took more effort is exactly right, particularly from an adult child, or when there is no small child in the picture at all. If that is what you want, several shops do it well and you should buy one.

A story where her child is the hero and she is in it works differently. It is a proper story with a plot, so it survives repetition, and she appears in it the way she actually appears in her child’s life - present, part of the adventure, not the subject of it. That is the version that ends up read to pieces.

The version where her child is the hero and she is in the story beside them - dedication in the child’s voice - has a page of its own. Take a look

Choose a routine, not an occasion

The instinct is to pick the big day - the holiday, the birthday, the trip. The thing a mother misses first is never the big day. It is the ordinary repeated one: the chair she reads in, the walk to school, the particular way the evening goes wrong at half past six.

A story built around a routine also ages better, because the routine is the thing that will have quietly stopped by the time the book is old. Nobody notices the last time they carry a child up the stairs.

Her face is in it too, and that is its own small decision

If she appears in the illustrations, she is going to look at herself every time the book is opened, which is a different bar from a photograph in an album. Use the picture of her she likes rather than the most recent one - and if you are not sure which that is, it is the one she has not deleted.

It is also worth knowing how a service builds her. Some let you pick a look from a set of options, which is fine and is also how you get a pleasant stranger. Ours draws her from a photograph for the same reason it draws the child that way.

What we can and cannot put in one book

One child is the hero. That is the part that does not bend: a single face can be held recognisable across twelve chapters, and the likeness degrades once the model is asked to hold several. Everyone else in the book appears beside them rather than co-starring.

Within that, more of the family can be in it than people expect. Eight of our stories are written to carry other people, and on those you can add up to three - a sibling, both parents, a grandparent - so her and two other children alongside the hero is the largest version and it is a real one. On the other stories the child is the hero on their own.

Where to start

See all stories
Free preview before you pay Nothing prints until you approve it Delivery times & order-by dates

Common questions

Is the book about her, or about my child?

About your child, with her in it. Your child is the hero on every page and she is beside them, and the dedication is written in the child’s voice. If you want a book where she is the subject, that is a different product and other shops make it.

Can all my children be in one book with her?

On the eight stories written to carry more than one person, yes - one child is the hero and up to three more people appear beside them, which covers her and two siblings. One child is always the one the story is about, because a single face is what stays recognisable across twelve chapters. On the rest of the catalogue it is that child alone.

She hates photographs of herself. Does that rule it out?

It is worth taking seriously, because she will see herself every time the book is opened. Two ways round it: use an older photograph she is happy with, or choose a story where the child is the hero and she is mentioned rather than drawn throughout. You can see the result before paying either way.

Is this only a Mother’s Day gift?

It is better when it is not. Mother’s Day is the day she expects something, which is the day a gift has the most competition and the least meaning. A book about the ordinary week, given in the ordinary week, lands harder - and the date is not the same in every country anyway.

Who actually ends up reading it?

She does, out loud, probably more times than she expects. That is the argument for choosing a story the child will demand rather than a tribute she will admire once, and it is the single most useful thing to hold in mind while you choose.

Last updated:

Pick the routine she would miss first, and pick the photograph she likes. The rest of this decision matters much less than either.

Books for mum